Standing in the checkout line at a local grocery store I noticed that next to the celebrity gossip and fashion mags they were selling Diabetes Forecast: The Healthy Living Magazine. This made me think that there must be a pretty good market for such a mag and so I went to the Diabetes Association website for some numbers.
They report that almost 26 million people in the US--8% of the population have diabetes. This group of consumers is growing and there were almost 2 million new cases of diabetes in adults in 2010. And the chart from the CDC show, diabetes is on the rise.
Since diabetes is a lifelong disease this group of consumers isn’t going to be cured in the near future. But they will have problems: EYE (cataracts, damage to the retina, glaucoma, swelling of area around the retina); FOOT/SKIN (small sores to ulcers that may eventually require amputation); HEART/BLOOD VESSELS (high risk of heart attack, narrowing/hardening of the arteries that supply blood to legs/feet, high blood pressure, high cholesterol, stroke); NERVE PROBLEMS (pain or numbness in the feet, stomach, intestinal, heart problems) and, OTHER (infections, kidney disease/failure, erectile dysfunction).
I guess there will be no shortage of articles for the Diabetes Forecast.
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